Eric Holding
Areas of Expertise
Developing guidance, Mixed-use schemes, Research
Eric is a place strategist, masterplanner, and management consultant with thirty years of experience in urban visioning, the design of award-winning mixed-use destinations/neighbourhoods, academic research and the creation of guidance, insight and thought leadership.
He completed his architectural training in the UK and the United States, and in Management Consulting at the Grenoble Graduate Business School in France. An expert facilitator, Eric has recently been developing innovative, workshop-led approaches to Place Visioning, which have been used on very large-scale projects in Prague, Minsk, Austin, Tampa, Chicago, Toronto, San Francisco, and Boston.
He was also a member of the international winning team for the expansion of Moscow, and his proposals for Urridaholt, a sustainable urban extension in Reykjavik, won a United Nations Silver Award. He is currently advising the Icelandic government on Ásbrú – the largest redevelopment project ever undertaken in the country.
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