What is Design?

Design shapes the world. 

Design turns ideas into reality, whether it’s a place, product, service or the systems that underpin how we live our lives. 

Design is a creative pursuit to make lives better. It uses creativity to collaboratively solve problems, reimagine and propose new ways of living. 

Design is a critical enabler of innovation and drives industry. It turns ideas into action. 

Design for Planet means designing in a way that is good for our planet, and it sits at the heart of the Design Council’s mission. 

Our pioneering Design Economy research provides evidence of the value of design.